Jeff’s Approach

My approach to sports psychology tennis coaching is built upon 17 years of direct work with athletes of all levels. It combines Eastern practices of mindfulness and evidence-based cognitive-behavioral psychology, blended with my experience as a former professional tennis player. My experiential and practical model significantly increases athletes’ awareness, helping them engage in the moment, play with intention and perform with courage under pressure. My fearless performance “dials” will help athletes become more resilient so they can win more consistently under pressure.

My approach is collaborative, personalized and evidence-based. I will help you:

  • Understand your default focusing style under pressure so you can refocus on what is relevant and perform at your peak.
  • Develop intrinsic motivation that will help you compete with intention and play without fear.
  • Increase your level of confidence and believe deeply that you can win.
  • Manage your emotions and negative thoughts so you can play freely.
Mentally tough tennis using tennis psychology AIM to master the mental game of the inner game of tennis

Background of Aim

Mental game of tennis

In my experience as an elite athlete, psychotherapist and sport psychology consultant, I discovered a process that leads to success and greater enjoyment on and off the athletic field. Here’s what it looks like.

Awareness: The degree to which you can begin to identify and articulate what is happening within your mind and how you experience this (thoughts, feelings, behavior), you can begin to change habitual thinking patterns and responses. This is the building block for any lasting change whether it be to get looser, more focused, or to believe that you have the ability to succeed.

Intrinsic Motivation: You need to enjoy what you are doing, find satisfaction in the process of self-mastery, and commit to your goals despite your deep desire to win and succeed. When you learn how to refocus on the process itself and commit to the plan you create you can transcend fear and the worry about whether you will achieve your goals.

Mastery of Emotion: To be able to shift your day-to-day “state” that helps you live and perform at your highest level you need to be able to manage your emotions. Rather than letting your thoughts and emotions be in the driver seat you learn to challenge them and shift your relationship to these old habits and stories. When you understand your mind and how it operates you will take the “wheel” back and will be more engaged in your life.