Founded by internationally renowned mental performance coach Jeff Greenwald, Fearless Tennis is more than a coaching platform—it’s a proven system that has helped thousands of athletes, performers, and professionals compete with confidence, resilience, and composure. Through personalized one-on-one coaching, live workshops, and our flagship Fearless Tennis Platinum Course, we equip clients with science-backed strategies to perform at their best when it matters most.
Jeff Greenwald, M.F.T.
Jeff Greenwald is one of the world’s leading voices in the field of sports psychology and mental coaching. With decades of experience working with elite athletes across all sports, Jeff brings both a personal and professional understanding of the psychology of high performance.
His journey began as a modestly ranked professional tennis player frustrated by his own inconsistent performance. Determined to understand what separated good from great, Jeff pursued dual Master’s Degrees in Clinical and Sport Psychology—and what he discovered changed everything.
Applying the very strategies he now teaches, Jeff rose to No. 1 in the world in his age group, won two ITF World Titles, and was later inducted into the Northern California Hall of Fame in 2019. Jeff is the author of the best-selling book, The Best Tennis of Your Life, and creator of the Fearless Tennis Platinum Course, a comprehensive training program used by thousands of athletes worldwide.
His approach blends traditional Cognitive Behavioral Therapy with modern breakthroughs like Acceptance Commitment Therapy (ACT), making his coaching both grounded in science and deeply human. Jeff has been a featured mental coach for organizations such as Stanford and UC Berkeley Men’s Tennis, UCLA Medical Center, USTA, Wilson Sporting Goods, Merrill Lynch, and The Human Performance Institute. His insights have been featured in the New York Times, USA Today, Tennis Magazine, and leading international publications.
Based in Northern California, Jeff is also a dedicated father of two competitive junior athletes. He continues to work with top-ranked juniors, professionals, and collegiate players—offering them the same tools he used to transform his own career.
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What Client's Say
"Jeff has the rare ability to both inspire and teach people how to be their best when it counts. Few in the world of sport psychology have earned and merited such universal respect."
"Yesterday I won the National Men’s 55 and over National Indoor Championships of Great Britain and the reason I won is because I spent 6 weeks working on the mental coaching strategies in Jeff Greenwald’s program."
"Jeff ’s competitive experience and his climb to number one in the world in the 35s brings depth, dimension and authenticity to his voice and to his suggestions. Jeff ’s approach to fearless tennis represents a real contribution to the field of applied sport psychology and is helpful for every serious competitive tennis player."
Explore Books By Jeff
Discover the mindset behind peak performance with Jeff Greenwald’s acclaimed books on Tennis and mental toughness in sports. Whether you're looking to overcome pressure, build confidence, or unlock your full potential, these powerful guides offer proven strategies to elevate your game from the inside out.
Fearless Tennis Platinum Course
Jeff's online tennis mental training course is extremely practical, effective, and evidence-based. The 17 lessons cover powerful ways that you can achieve your peak mental and physical state in competition. You will learn simple ways to change your mental approach to optimize for success - tap into your full potential, enhance your game, and win more.