Jeff H. Greenwald, L.M.F.T, is an internationally recognized sports psychology consultant and licensed therapist. For the past twenty years he has been helping athletes and professionals transform and take their performance and their lives to another level through his personal coaching, seminars, book, audio programs, and online courses.
Frustrated with his performance as a modestly ranked professional tennis player in his twenties, Jeff went on to earn Master’s Degrees in clinical and sport psychology. During this process, he discovered the fundamental principles of athletic performance that propelled him from a moderately successful tennis player to No. 1 in the world in his age group with two ITF world titles. In Jeff’s best-selling book, The Best Tennis of Your Life, best-selling audio programs, including Fearless Tennis, Play Out of Your Mind, his Peak Performance Guide, numerous podcasts and blog articles and through his direct one-on-one and workshops, he has helped thousands of athletes and professionals experience similar breakthroughs.
Jeff has been trained in cognitive behavioral psychology, NLP, the “new wave” in psychology, Acceptance Commitment Therapy (ACT) and worked closely with Dr. Jim Loehr, author of the Power of Full Engagement and CEO of the Human Performance Institute. Jeff has been on the speaking bureau for Wilson Sporting Goods and a consultant for the United States Tennis Association over the past fifteen years. He also has consulted with or been engaged as a speaker at Nelson Staffing, UCLA Medical Center, Barclays, Merrill Lynch, the Young Presidents Organization, Claremont McKenna, Stanford Men’s Tennis and the Lawn Tennis Association.
Jeff has appeared in the New York Times, USA Toady, Tennis Magazine, and other online publications, including in the U.K and Czech Republic. He lives with his wife and two children in Northern California, both of whom are highly competitive athletes in soccer and tennis.
"Jeff has the rare ability to both inspire and teach people how to be their best when it counts. Few in the world of sport psychology have earned and merited such universal respect."
- Dick Gould, Former Stanford University Coach, 6 time NCAA Champion
"Yesterday I won the National Men’s 55 and over National Indoor Championships of Great Britain and the reason I won is because I spent 6 weeks working on the mental coaching strategies in Jeff Greenwald’s program."
- Michael Appleton, National Champion Men's 55 Great Britain
"Jeff ’s competitive experience and his climb to number one in the world in the 35s brings depth, dimension and authenticity to his voice and to his suggestions. Jeff ’s approach to fearless tennis represents a real contribution to the field of applied sport psychology and is helpful for every serious competitive tennis player."
- Jim Loehr, Ed.D. CEO Human Performance Institute
"This course really helped me stay focused in big matches. I would not have been able to beat two players I had previously lost to without the techniques in this program. I was able to think about playing the ball and not focus on the score, which helped me play loose and play my best when it counted most."
- Caroline Pozo
"Jeff’s focus course helped me stay positive and feel more in control. Now when my mind wanders I am able to refocus it on the task at hand quickly. Understanding that our thoughts create our feelings and behavior has helped me focus on what is relevant and I am winning more than ever."
- Kelly Van Antwerp
Sean Peterson, M.F.T.A., is a trained Mental Skills Coach for Mental Edge International and Marriage & Family Therapist Associate. Sean completed his Master’s degree in counseling psychology in 2014. He then went on to become the tennis director at Hunnebostrand Tennisclub in Sweden where he ran a year round tennis club working with nationally ranked Swedish juniors while applying mental skills to enhance their performance. While in Sweden, Sean conducted leadership and mindfulness consulting/workshops for fitness trainers, athletes and other professionals motivated to integrate mental skills into their programs.
Sean grew up in the San Francisco Bay Area and competing as a ranked junior in the USTA. He went on to play Division I NCAA tennis at University of California, Riverside. After graduating, he pursued his interest in sport psychology by teaching at the Wholistic Tennis Academy in NY where he was mentored by tennis director, author and ATP coach Happy Bhalla. He then went on to run the High Performance Jr. Program using a holistic approach to coaching nationally ranked USTA & ITF juniors.
Upon his return to the US in the Fall of 2016, Sean started individual and group psychotherapy in Oakland, CA as well as working at Tompkins Tennis Academy as a high performance tennis coach. Alongside pursuing his clinical licensure and coaching tennis, in April 2017 Sean was voted onto the Board of Directors of East Bay Chapter of California Association of Marriage & Family Therapists (CAMFT). Sean has been a regular contributer to professional blogs, textbooks, academic/market research, and other creative writing projects.
Sean works with numerous nationally ranked tennis players and other youth athletes around the U.S.