Jeff H. Greenwald

has been helping all athletes, particularly junior tennis players, how to replace their fearful mindset with one of mastery. Jeff has a way of teaching that is both inspirational and highly practical. If you or your child are playing tentatively, having difficulty transitioning your skills from practice to tournaments, allowing emotion to dominant your mind and game, focusing too heavily on results and lacking confidence in general, Jeff will help you master your mind and achieve your potential. 

Jeff is a leading expert on the mental game of tennis and has worked with athletes in almost every sport over the past 20 years. 


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Jeff H. Greenwald Featured In...

New York Times


Mental game of tennis

What’s it Like to Play Against Novak Djokovic?

By Jeff Greenwald

Have you ever wondered what it might feel like to play the best player in the world?  Last week I spoke with one of my long-term clients who happened to play him just two weeks ago in the Australian Open (I often work with players in the U.S and abroad via video). Two days after…

Closing Out Matches

By Jeff Greenwald

“We had it. It was mine. I can’t believe it. What happened? I blew it. I choked. Aaargh.” Matches at all levels are lost every day because players are unable to “close it out.” Pros, juniors, college players, and competitive league players confront this challenge universally. Interestingly, in many ways, this phenomenon is a microcosm…

The Courage to be Loose

By Jeff Greenwald

Those of you who have listened to my CD program, Fearless Tennis, or have read my book, The Best Tennis of Your Life, know that I am passionate about pushing the envelope when it comes to playing “loose.” Okay, fine. Maybe a bit obsessed. But this newsletter is not only about how to get loose.

Mental game of tennis

"Jeff has the rare ability to both inspire and teach people how to be their best when it counts. Few in the world of sport psychology have earned and merited such universal respect."

-Dick Gould

Former Stanford University Coach, 6 time NCAA Champion

"Yesterday I won the National Men’s 55 and over National Indoor Championships of Great Britain and the reason I won is because I spent 6 weeks working on the mental coaching strategies in Jeff Greenwald’s program."

-Michael Appleton

National Champion Men's 55 Great Britain

"Jeff ’s competitive experience and his climb to number one in the world in the 35s brings depth, dimension and authenticity to his voice and to his suggestions. Jeff ’s approach to fearless tennis represents a real contribution to the field of applied sport psychology and is helpful for every serious competitive tennis player."

-Jim Loehr

Ed.D. CEO Human Performance Institute

"This course really helped me stay focused in big matches. I would not have been able to beat two players I had previously lost to without the techniques in this program. I was able to think about playing the ball and not focus on the score, which helped me play loose and play my best when it counted most."

-Caroline Pozo

"Jeff’s focus course helped me stay positive and feel more in control. Now when my mind wanders I am able to refocus it on the task at hand quickly. Understanding that our thoughts create our feelings and behavior has helped me focus on what is relevant and I am winning more than ever."

-Kelly Van Antwerp

"Jeff gave me so much confidence that I was on the right track and to believe in myself. I knew it, but I had to hear it from someone like him to really believe it."

Jeff Salzenstein
#100 on the ATP Tour

“Jeff’s mental edge system helps players learn difficult mental skills that make the difference between winning and losing.”

Wayne Ferreira
Semi-finalist Australian Open, 2003

“Jeff took my players’ biggest fear—looking bad when they make a mistake—and changed their focus from how they look to how they’re performing…and that instead of hiding from their feelings, they should use them to take a proactive stand instead of a reactive one.”

Peter Wright
Head Coach, UC Berkeley

“Jeff has consulted with our elite coaches for many years and his sessions are always interactive, fun and, most importantly, user-friendly. Coaches walk away from his sessions with “can-do” action items that immediately help them improve their skills and interactions with their 

Dr. Mark Kovacs, PhD
USTA Coaching Education & Sport Science

“That was one of the best keynote speaker performances we have had in 12 years. Thank you for adding another one of these opportunities to the academy and greater Chicagoland area. Few are in your field that are practical and applicable. Your handling of the issues is relevant and shows in your professionalism.”

Mark Bey
Director of Tennis, Care Academy

“Jeff’s peak performance work has been a tremendous asset for our riders who compete a the ‘A’ level. Jeff’s individualized approach improved their focus, confidence and relaxation in a fun and positive way.”

Jill Hamilton
Head Trainer, Millennium Farm

“Working with Jeff over the past year, I have learned to utilize my strengths and positively channel my emotions at work, in my personal life and on the tennis court. This program has dramatically impacted my life.”

Kevin Castner
Vice President – Merrill Lynch

“I have attended seminars, read books, and listened to a number of tapes that address focus, learning styles, inner trust, but none have helped me integrate these skills into my work and personal life like Jeff’s program. I feel more in control, prepared and confident. I am enjoying life more than ever.”

Don Hamilton
LCSW, Gambro Health Care

“Jeff’s success as an athlete and understanding of performance make him very effective. I believe this combination is crucial. Jeff’s approach is making the mental game of tennis more tangible for athletes, which is helping them make that important bridge from training to competition.”

Marty Davis
Head Coach, UC Santa Barbara

“Jeff’s experience as a player and performance consultant gives him strong credibility. Working with our program, Jeff has greatly enhanced the team’s identity and team vision-evidenced by immediate and dramatic improvement in our results.”

Sean Burns
Men’s Tennis Coach – Santa Clara University

“Jeff and I had an instant connection. Not only have I become more in-tune with myself and who I am as a player, but also as a person. Through Jeff’s guidance I am able to face my fears, step up to the occasion, and have truly gained the mental edge.”

Jensen Reiter
Nationally Ranked Player

“Jeff has great experience as a tennis player. Jeff said that everybody works hard, but only few can achieve more. After session with Jeff I went home and asked myself if it is possible to reach my dream… is! Result of our work was a higher level of motivation for me and for that I am very grateful.”

Filip Brtnicky
ATP Player

“Jeff is the master of his teachings. The difference with him is that when he says he understands the pressures that come with playing, he actually does! In the short span of time I had the privilege of sharing with Jeff, I gained so much knowledge, all of which I will most definitely carry with me throughout my playing career.”

Beatrice Knight
ITF Player

“Jeff Greenwald is one of a kind in our sport. Jeff is a living example of a teacher who does what he asks others to do. Not only he is transforming himself as a competitor on tennis court, he is able to translate this knowledge to his students. He has a way of reaching people and the power to change lives by asking people to change the way they see themselves. Jeff inspires people to reach for their dreams and teaches them how to do it.”

Tomas Ruzicka
Elite Tennis Coach

“Working with Jeff has helped me increase my confidence both on and off the court because I am no longer affected by negative thoughts. I am more in control of myself and my performance. I am able to focus on the task at hand and am more in the moment as a result of working with Jeff.”

Mira Ruder-Hook
Nationally Ranked Tennis Player

“Jeff taught me what to focus on and what is really important both on and off the court. I can control my emotions better and realize that I must take responsibility for everything that I do. He helped make major changes in my tennis and personal life and taught me the patience so I could discover the possibilities.”

Melinda Czink
WTA Player

"The real drama of sport is not the battle to see who has the deepest reservoir of talent and skill but rather who can summon whatever reservoir they have when it really matters—in the crucible of unrelenting pressure. Jeff’s approach to fearless tennis represents a real contribution to the field of applied sport psychology and is a must read for every competitive tennis player."

James E. Loehr, Chairman, Human Performance Institute

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